For the dad
You meant to make pancakes. You meant to lace your kid's shoes. Instead it's 7:42, the bus is leaving, and you're thirty Reels deep with cold coffee.
For iOS 26
An uncancelable iOS alarm and a real app blocker. Scan any household barcode, your own NFC tag, or a QR code to dismiss. Distracting apps stay locked the moment you wake — and on whatever schedule you set for the rest of your day. Built on Apple's AlarmKit.
Join the Waitlist → How it works
Manifesto
An hour of scrolling later, the morning is gone.
Anchor holds the line.
Who are you today?
You meant to make pancakes. You meant to lace your kid's shoes. Instead it's 7:42, the bus is leaving, and you're thirty Reels deep with cold coffee.
Nine more minutes, nine more times. Shower skipped. Workout bumped. The day you wanted is gone before your feet hit the floor.
The best thinking comes before the inbox opens. That hour is yours. Don't hand it to the feed.
It was never a fair fight
Every app on your phone is built by a team whose entire job is to keep you there one more minute. That's the fight you're losing at 6 a.m. — half-asleep, against an industry that never sleeps.
So stop spending willpower you don't have at dawn. Anchor changes the design instead.
How it works
Set your alarm. Pick the apps you want blocked. Pick the schedule for the rest of the week. Go to bed.
Alarm rings through Silent, through force-quit. Scan anything you set as your wake code — a cereal box, your own NFC tag, a QR sticker. Until you scan, the alarm doesn't stop.
The apps you picked stay locked for your first hour. Schedule recurring focus windows for the rest of the day, or hit Hold whenever you need to put a group away.
Inside the app
One app, two tabs. Alarms wakes you up — uncancelable, built on Apple's AlarmKit. At Rest blocks distracting apps on your terms: scan to unlock when you're ready, time-lock for a set duration, or schedule recurring windows across the week. Three emergency overrides per month for when life actually needs you.
At Rest
Three modes. Pick the one that fits the moment — switch between them as the day calls for it.
Lock a group right now. Apps stay asleep until you scan your wake code — any household barcode, your own NFC tag, or a QR. No timer, no countdown. You unlock when you decide.
Good for: deep work, meals, meetings.
Pick a duration — 30 minutes, 2 hours, until 9 PM. The clock runs whether you scan or not. No early outs. The lock you can't talk yourself out of.
Good for: study blocks, workouts, bedtime.
Recurring windows you set once. Tue 9–1 and 7–11. Wed 8–10. Whatever pattern your week needs. The schedule does the discipline for you.
Good for: weekly rhythms, work hours, evenings off.
Also built in
Auto-block at wake: the moment your alarm dismisses, your morning group locks itself.
3 emergency overrides per month, shared across alarms and at-rest blocks. Resets on the 1st.
A morning, told two ways
Optional accessory
The app doesn't need it — any household barcode, your own NFC tag, or a QR code works. But if you want a dedicated, branded place to tap, the Anchor Tag is built for it: a small NFC puck designed to live in another room.
$9.99 · Coming soon · No battery, no charging.
Pricing
One subscription unlocks everything. No tiers, no upsells, no add-ons inside the app. Pick the plan that fits — or pay once and never see another invoice.
$3.99/week
For commitment-allergic. Try a week, decide a week.
$9.99/month
The flexible default. Cancel anytime in iPhone Settings.
$59.99/year
Two months free vs. monthly. The plan most people pick.
$129.99 once · forever
Pay once. Full app, lifetime of the service. No subscription.
Apple handles all subscriptions through the App Store. Cancel anytime in iPhone Settings → Apple ID → Subscriptions. Includes 3 emergency overrides per month.
Why Anchor
Other alarms wake you up. Other blockers stop the scroll. Anchor does both — and lets you schedule the rest of your day around it.
| Feature | Anchor | Apple Clock | Alarmy | Unbed |
|---|---|---|---|---|
| Wakes you up | Yes | Yes | Yes | Yes |
| Survives force-quit & silent mode | Yes | Yes | Yes | Yes |
| Scan anything to dismiss (barcode, QR, NFC) | Yes | No | Partial | Partial |
| Built-in app blocker | Yes | No | No | No |
| Auto-block at wake | Yes | No | No | No |
| Scheduled focus windows | Yes | No | No | No |
| Emergency overrides (3/mo) | Yes | No | No | No |
| Price | From $3.99/wk | Free | Free + sub | Free + ~$25 tag |
Each app does a piece. Anchor wakes you, holds the line, then steps back.
The Anchor glossary
FAQ
Launching Summer 2026
Leave your email. We'll send one note the day Anchor hits the App Store — so you're first in line. Nothing else.