Privacy

Privacy Policy

Plain language: what we collect, why, and how to make it stop.

Last updated: August 25, 2026

1. Who we are

Anchor is made by Anchor Labs Limited Liability Company (also styled Anchor Labs, LLC) ("we", "us", "our"). We make an uncancelable iOS alarm and app blocker that helps you wake up and stay focused on the schedule you set. An optional NFC accessory (the Anchor Tag) is sold separately. This page explains how we handle information collected through anchormorning.app and the Anchor iOS app. Questions any time: hello@anchormorning.app.

2. What we collect on this website

Today, this website does three things that touch your data:

Email signups. If you join the waitlist and enter your email, we send that to Klaviyo so we can email you when Anchor is on the App Store. That's it. There is no free trial. We don't sell your email and we don't subscribe you to anything else.
Anonymous page analytics. We use Vercel Web Analytics and Vercel Speed Insights to count visits, see which sections people read, and measure page-load performance. No cookies. No identifiers that follow you between sites. Vercel hashes a small piece of each request to detect repeat visits inside a single day, and that hash resets every 24 hours.
Standard server logs. Like any website, Vercel (our host) records basic request information — IP address, user-agent, the page requested — for short periods so they can defend the service from abuse. We don't read these logs in normal operation.

3. What the Anchor iOS app collects when you install

Here's what the iOS app handles:

Your alarm settings stored locally on your device. Used to ring the alarm at the time you set.
The apps you choose to lock managed through Apple's Screen Time / Family Controls picker. The choice is enforced by iOS, not by us. We don't see the contents of your blocked apps. Anchor is a wake-up and focus app that uses that picker. It is not Screen Time itself.
Your dismiss code — the identifier Anchor reads from the barcode, QR code, or NFC tag you choose. Stored locally on your device; never transmitted to a server.
Subscription status handled by Apple via In-App Purchase. We receive only the receipt confirmation needed to unlock the app.

We do not collect your location, contacts, photos, microphone, or anything Apple doesn't already gate behind a permission prompt.

4. How we use what we collect

Send you the one waitlist email you signed up for, when Anchor is on the App Store.
Improve the website by understanding which sections work and which don't.
Make the iOS app work: wake you up and lock the apps you chose. Alarm settings stay on your device.
Respond to support requests when you email us.

We don't profile you, sell your data, or share it with advertisers. There are no advertising trackers on this site.

5. Third-party services

The companies below process some data on our behalf. They've each committed to privacy standards we vetted before integrating:

Klaviyo — email list management. Klaviyo's privacy notice.
Vercel — hosting, analytics, performance monitoring. Vercel's privacy policy.
Apple — handles In-App Purchase, AlarmKit, and Screen Time on the iOS app. Subject to Apple's privacy policies.

6. Cookies and similar tech

The website itself doesn't set tracking cookies. Klaviyo may set a cookie when you submit the reserve form so it can attribute future site visits to your profile. Vercel Web Analytics does not use cookies.

7. Your rights

Wherever you live, you can do all of these by emailing hello@anchormorning.app:

See what we have on you (mostly: your email, if you joined the waitlist).
Correct it if something's wrong.
Delete it — we'll remove your profile from Klaviyo within 30 days.
Take it with you — we'll send an export in plain text.
Tell us to stop emailing you — every email has an unsubscribe link, or just reply "unsubscribe."

If you're in the EU/UK, the legal basis we rely on for your email is your consent (you tapped the form). You can withdraw it any time. Anchor is based in the United States.

If you're in California, you have rights under the CCPA / CPRA: to know what we've collected, to delete it, to correct it, and to opt out of any "sale" or "sharing" — though we do neither.

8. Data retention

Email addresses stay on our list until you unsubscribe or ask us to delete you. Analytics are aggregated, contain no personal identifiers, and are retained per Vercel's defaults. Server logs are retained briefly by our host for security purposes.

9. Children

Anchor is not directed at children under 13 and we don't knowingly collect data from them. If you're a parent and think your child signed up, email us and we'll remove the record.

10. Security

We use industry-standard protections: HTTPS everywhere, reputable processors (Klaviyo, Vercel), and least-privilege access internally. No system is bulletproof; if something ever goes wrong, we'll notify affected people promptly.

11. Changes to this policy

If we change this policy in a meaningful way — what we collect, who we share it with, how long we keep it — we'll update the "Last updated" date and, where required, email people on the list. Small clarifications happen quietly.

12. Contact

Anything we missed, anything you want changed, anything weird: hello@anchormorning.app. A human reads every message.